Minnovative Solutions Site Redesign

2012

Role: UX/UI

Problem:

The original minnovative site hadn't been renovated since when the company was first founded, a decade prior to this project. Their business model had changed, and the competitors were coming up with more aesthetically pleasing, easily digestible sites. I had to design a site that will keep the site looking and feeling up-to-date for years to come, while serving the needs of potential buyers and providing all the necessary information.

Process:

I performed an extensive competitive audit of the competitor sites provided by the client to gauge which information is the most imperative to be on MS's site. After assessing the information hierarchy, I made a rough wireframe or how the information should be presented on a desktop browser, and on mobile.