Role: Design Lead
Timeframe: 3 mo~
Challenge:
After establishing their partnership with Anthem, IngenioRx had come to our studio to re-imagine their branding. However, their marketing site lacked a compelling narrative to help them tell their story and push their business further into the pharmacy benefits manager space.
My team and I created a new experience that helped further their message and help lead visitors to conversion.
Output:
Process:
Discovery:
Stakeholder interviews to understand the company and project vision
Research analysis to synthesize past research for IngenioRx and Anthem
Workshop to Identify key moments & align on opportunities
Planning:
Once we identified the high-level sitemap, purpose, and narrative of each page, I created a sprint plan & established a review cycle with the clients to lead to delivery.
Execution:
Results:
Clients were thrilled about the output and have taken in back with their internal team to execute and launch the experience.