ShopBistro

Role: User research, branding, UX/UI

ShopBistro wants to revolutionize the way people shop. We wanted each individual to have a stake in their opinions and they're able to share favorite items freely. I was tasked with helping them clarify their brand voice, create the initial user experience for the consumer facing side.

Research:

I conducted stakeholder interviews to find out what my clients truly wanted to achieve, who they think their main target audience should be, and what the biggest problem that they want to solve was..

Then, the director of user experience and I conducted 3 focus group studies in Brooklyn, with participants aged 18-35. We asked how they currently find new items to buy, how do their research before deciding, how they end up recommending an item, and how they thought about the concept of being able to share the items that they feel passionate for, and the potential for monetization.

From the learnings, I created 6 personas to reflect the different audience we wanted to serve.

Personas:

Finding the brand voice

At the same time, I created a moodboard with brands that inspired us, and created a few initial concepts to be tested.

From focus groups, we validated that the core experiences we wanted to tackle first from the consumer-facing side were:

1. the dreambox browsing experience

2. the "saving-to-box" experience

After this, I conducted competitive research to observe what type of best-in-class experience we should initially be targeting for. I looked for the best in class experiences in 15 categories that would be applicable to the potential future experience of Shopbistro (videos, reviews, search, e-commerce, browsing/collecting ideas, share, chat, gestures, ease of use, visual design, loading experience, onboarding, checkout, additional extra features that stands out).

Wireframe samples for core experiences:

At the end, wireframes and prototypes portraying the core experiences were delivered. Below is a small snippet of them.