Roles: Principal Designer & Manager
Below are some of the major projects I led while managing 4 designers on my team and leading the research track.
Meal Plans – Shop by Recipes
I led the experience integration into our mobile app after we acquired a meal planning + list making app called Mealime.
Key collaborators: Visual design lead, front end/ux engineer lead, product
Duration: 6 months
Marketplace – Direct to Consumer 3P Marketplace
We created the ability to carry 3rd party seller products into our app and offer it via shipping. I led the effort for designing and launching the mobile app and responsive web site experience.
Key partners: Business lead, product leads, 1 designer
Duration: Inception in 2021, ongoing
Navigation Redesign – Top Navigation and Shop Page on App
I initiated and led the redesign of the top level navigation and our shop/L1 category tab in the mobile app.
Key collaborators: Product lead, eng lead, 2 senior designers
Duration: 6 months
Vine & Cellar – Direct to Consumer Wine
We leveraged the marketplace experience to launch the ability to extend our specialty wine selection and offer it via shipping on both our mobile app and responsive web.
Key collaborators: Business leads, 1 designer, product lead
Experience Vision
After customer research, marketplace team envisioned a revamped e2e experience that created fulfillment and catalog viewing flexibility.
Key collaborators: Marketplace GM, product lead, 1 designer
